Hello, my name is

Manuel Faderny.

Curious human being and proud father.

Trying to understand digital systems since I was 8 years old, nowadays I work as a consultant focused on making digital systems clearer, more useful, and easier for real people. I am a proud father in Vienna, and a Greek tortoise is also part of my everyday life.

Email LinkedIn

Projects

Writing German Minimalism

Minimalismus Blog

Personal German-language writing on simplicity, life, and everyday observations.

Open Blog

Running App Product

PaceLens

A focused runner app for pacing, progress, and practical training feedback.

Open App Site

History Memory Culture Website

wirklichniewieder.at

A civic memory website preserving the life and legacy of Käthe Sasso.

Open Website

Certifications

Certifications are execution checkpoints: they keep my delivery standards current across cloud, data, AI, and activation systems.

Certified Technical Architect

Issuer: Braze
Scope: Lifecycle architecture, channel orchestration, and messaging governance.
Used for: Designing engagement systems that stay predictable across channels and markets.

Consulting Partner - Associate Certification

Issuer: Twilio Segment
Scope: Tracking plans, identity resolution, and destination architecture.
Used for: Building cleaner data foundations so activation and reporting stay reliable.

Google DV360 - Zertifizierung

Issuer: Google
Scope: DV360 planning, buying workflows, and campaign controls.
Used for: Structuring paid media execution with traceable performance logic.

Google Conversion Rate Optimization - Zertifizierung

Issuer: Google
Scope: Experiment design, conversion diagnostics, and funnel optimization.
Used for: Prioritizing changes that move conversion metrics with clear evidence.

Google Analytics – Zertifizierung

Issuer: Google
Scope: Measurement models, event strategy, and reporting interpretation.
Used for: Turning traffic and behavior data into actionable product and marketing decisions.

AWS Certified AI Practitioner

Issuer: AWS
Scope: Core AI concepts, model capabilities, and responsible usage patterns.
Used for: Selecting practical AI approaches that fit production constraints and risk profiles.

Salesforce Certified Data Cloud Consultant

Issuer: Salesforce
Scope: Data Cloud architecture, identity unification, and activation strategy.
Used for: Connecting customer data models to orchestration and audience use cases.

Adobe Journey Optimizer Developer Expert

Issuer: Adobe
Scope: Journey execution, decision logic, and messaging implementation patterns.
Used for: Shipping complex cross-channel journeys with stable delivery behavior.

AWS Certified Solutions Architect - Associate

Issuer: AWS
Scope: Cloud architecture design across compute, storage, networking, and security.
Used for: Making infrastructure decisions that balance resilience, cost, and operability.

Adobe Certified Professional - Adobe Real-Time CDP Business Practitioner

Issuer: Adobe
Scope: RTCDP profile strategy, segment design, and activation mechanics.
Used for: Translating business audience requirements into workable data and activation structures.

Adobe Certified Professional - Adobe Workfront Core Developer

Issuer: Adobe
Scope: Workfront setup, workflow automation, and delivery governance.
Used for: Running multi-team execution with clearer ownership, handoffs, and delivery cadence.

IBM AI Associate Leader

Issuer: IBM
Scope: Enterprise AI adoption patterns, governance, and operating principles.
Used for: Framing AI initiatives around business value, control, and adoption readiness.

Contact

Email LinkedIn